The Los Angeles Memorial Coliseum is poised for a name change.
USC has reached a 15-year agreement worth more than $70 million with United Airlines for the naming rights, according to a report published Thursday by the Sports Business Journal.
Neither USC, nor United confirmed an agreement had been reached.
“As part of its agreement to operate the Los Angeles Memorial Coliseum and to support the renovation, restoration and operation of the Coliseum, USC has been pursuing a naming rights arrangement with various entities,” a statement from the school said. “At this time, no naming rights deal has been finalized.