The NCAA, Pac-12 Conference and USC are seeking the dismissal of a lawsuit filed by former Trojan star running back Reggie Bush on the grounds that his claims of antitrust violations and lost name, image and likeness compensation from his Heisman-winning tenure at USC come “at least a decade and a half too late.”
Bush filed the lawsuit in September, alleging that his school, its former conference and the sport’s governing body had all “profited from uncompensated use” of his NIL during and after his dazzling tenure at USC “without compensating Bush one penny.