For about the last 18 months, USC athletic department officials have personally engaged the most financially generous of their fan base, hoping to make the Coliseum Renovation Project palatable for each individual case.
Starting Friday, USC will move beyond its 6,000 or so Trojan Athletic Fund members and begin a five-months-long outreach process to contact general season-ticket holders — those 9,000 or so fans who have previously not paid the minimum $200 annual fee required to join the fund.
The stated goal for these conversations? To educate fans who are possibly fearful of what is to come when the renovation is completed in 2019 on the potential positives of the changes to the Coliseum and the game day experience they’ve always known.