/ STAFF WRITER
A new deal struck with USC will give FOX Sports the opportunity to sell naming rights for the Los Angeles Memorial Coliseum and could mean a new, more corporate title is on the horizon for the historical stadium.
But the deal hardly means that change is imminent for a stadium that has kept its same name since opening in 1923. According to officials on both sides, nothing has gone past the early, exploratory stages, with USC still reserving the right to veto any naming rights options and FOX determined to be “very careful” in bringing potential sponsors to the table.