Bronny James is staying close to home for college after announcing he will play basketball for USC this fall.
The son of LeBron James has lived in Los Angeles for a significant portion of his life, so it's not a surprise he would want to stay in that area. It also makes financial sense to take advantage of NIL opportunities in Southern California.
Per On3.com, Bronny James is, by far, the most valuable NIL athlete with a $5.9 million valuation. LSU gymnast Livvy Dunne ranks second at $3.4 million.
The only other men's basketball player in the top 10 is Hansel Emmanuel at No.