The concept makes sense because it gives college basketball coaches the best of both worlds before a season begins for real, an opportunity to see players under lights and in front of fans in one setting and against a team of equal or better quality in another.
A chance to play more than 40 minutes and stop the action to instruct and design segments on things like zone defense and late-game situations and out-of-bounds plays during one closed-door scrimmage and do everything not to embarrass an inferior side in an everyone-is-welcome exhibition.
Unless you're Utah State and the one being embarrassed.