Tony Sanchez has done more than just create a buzz around the UNLV football team this fall.
The rookie coach at the University of Nevada, Las Vegas is generating more sponsor revenue and more ticket sales.
At least five new UNLV football team sponsors, plus one sponsoring organization that has doubled its spending, have helped increase football sponsor revenues by 8 percent to 10 percent this season, said Eric Kovac, general manager for UNLV IMG Sports and Entertainment Properties, which handles sports sponsorships for the university.
New football sponsors are Air Force Reserves, Renewable Energy Electric, UMC, EOS Fitness and Del Taco, Kovac said.