The poster is from 2001 and hangs in the office of Vernon Fox, a reminder of another time for Fresno State football, another era.
You can see the green letter V with a red stripe though it placed prominently on the back of helmets. It defines the school's pride in representing the San Joaquin Valley, and the color scheme was selected to honor the importance of the agriculture industry to the region.
"They're Bulldog strong up there," Fox said. "Above all, we don't want to lose that legacy. We don't want to lose that edge. We want things to get back on track.