In what wasn't even the most surprising news to come out of 2020, Hollywood duo Ryan Reynolds and Rob McElhenney were announced as the owners of National League side Wrexham in a move that was apparently eight years in the making.
They're not the only celebrities to have shown interest in investing in football clubs over the years. Natalie Portman spearheads a roster of A-list Hollywood actors as owner of forthcoming NWSL side Angel City FC, set to make their debut in 2022.
So why the trend? Goal takes a look.