In an effort to bolster their moneymaking efforts better understand their potential audience’s desires, the World Cup United Bid Committee for Canada, Mexico, and the United States commissioned a survey to determine attitudes in each country towards the joint WC bid. Some of the results you might expect, like overall higher awareness in Mexico of soccer and soccer-related news around the WC. Several of the survey categories and their results show the differences between the bid countries’ soccer cultures. We’ve cherry picked some of the more interesting results below.
- 83% of Mexicans, 76% of Canadians, and 74% of Americans surveyed support the united bid.