If you get emails from US Soccer, odds are last week you got a notification: “Jerseys back in stock!” USSF and Nike are seeking your dollars with the World Cup less than a month away, but based on the way the jerseys were rolled out, they’re not doing it as well as they could. There are some key issues with this World Cup jersey push that make it seem like USSF and Nike either don’t care enough about the USWNT or the Women’s World Cup, respectively, or simply aren’t keeping up with the evolving demand for women’s products, neither of which particularly shines a flattering light on them.
Show me the merch: what’s going on with the USWNT’s World Cup jersey sales?
