Serengeti Breweries Limited (SBL) through their brand Serengeti Premium Lager have extended their sponsorship of the Tanzania national team Taifa Stars by three years.
The two parties signed their first deal worth Tsh 2.1 billion in 2017 and it expired in May 2020.
"[Serengeti Breweries Limited] have, today [tuesday], extended their deal with Tanzania Football Federation (TFF) to sponsor the national team Taifa Stars for another three years," TFF confirmed on their official Facebook page.
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"The deal is worth Tsh 3 billion."
The new development is a boost for the TFF and Taifa Stars who are preparing to play Burundi in an international friendly on Sunday, October 11 at the Benjamin Mkapa Stadium in Dar es Salaam.