What makes a global brand such as Manchester United successful despite the tests of time, pandemic and recessions? How has the historic English club managed to set a benchmark for businesses across sports?
Manchester United’s Group Managing Director Richard Arnold provided insight into running of one of the biggest sporting brands in a conversation with Shikhar Malhotra, Vice Chairman and CEO, HCL Healthcare; Director, HCL Technologies and Trustee, Shiv Nadar Foundation.
Arnold spoke about the club’s intention to visit India and how the coronavirus pandemic pulled the plug.
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“We don’t tend to think in terms of market.