Balkrishna Industries Limited (BKT) has struck a three-year deal with Spanish football league La Liga to be their 'Official Global Partner'.
BKT, a leading tyre-manufacturer, is promoting sports across the globe. They are currently promoting Italy's second division football league Serie BKT, French Coupe de la Ligue, Big Bash T20 in Australia and the Pro Kabaddi League in India.
"We are a global company present in over 160 countries. La Liga gives you a global platform, that drew us to La Liga. They are also growing, we want to grow.