Rwanda and French Football club Paris Saint Germain (PSG) have announced a three-year sponsorship deal.
This is the second partnership deal with a football club following on a three-year deal with Arsenal FC in May 2018. The PSG deal aims at promoting the visibility of Rwandan brands and tourism.
The Paris-based club, that goes by the nickname, Les Parisiens, has of recent years attracted world-class players such as Neymar Jr, Kylian Mbappé and Edinson Cavani.
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According to the New Times, the three-year deal will see local fashion and design, Rwandan art and culture, coffee and tea and well as tourist attractions gain visibility through the club.