Former Juventus and Fenerbahce midfielder Stephen Appiah believes the behaviour of players on the pitch has also contributed to the problem of racism.
The global challenge to stop racism has seen major football governing bodies around the world, including Fifa, launch several educational initiatives.
The measures, however, have so far yielded little results as incidents continue to cause embarrassment.
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"I don't think that it's going to end because it has been there for years," said former Ghana captain Appiah to Class FM.
Appiah played for Udinese, Parma, Brescia, Bologna and Cesena for a total of about 11 years in Italy.