The Football Kenya Federation (FKF) has revealed another sponsorship deal with online gaming firm BetKing.
The new deal is a multi-million shilling pact that will see BetKing sponsor the Divison One competition.
The lower league is run by the federation and the news of its impending sponsorship by the gaming firm comes just days after the same firm agreed to partner with the Kenyan Premier League (KPL).
Editors' Picks
“Football Kenya Federation today announces BetKing as its official Divison One League title sponsor in a KSh100 million five-year deal which will see the league referred to as BetKing Division One League,” read a statement obtained by Goal from the federation.