The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has chosen Soccer United Marketing to market and service the confederation's worldwide sponsorship rights.
The deal encompasses national team events such as the CONCACAF Gold Cup and CONCACAF Women's World Cup qualifying, club events including the CONCACAF Champions League, and CONCACAF youth championships at the U-15, U-17, and U-20 level. The agreement is slated to run through the end of 2021.
"CONCACAF is delighted to have reached this agreement with SUM, one of the most highly recognized marketing companies within the sport," said CONCACAF acting general secretary Ted Howard.