In a tradition unlike any other in sports, it really is exceptional how terrible MLS teams are at this, another team rebrand has been rethought after being a total failure that fans hated. This time, the Columbus Crew decided to become more of a soccer team and call themselves Columbus Soccer Club (see, soccer is right there in the name of the team - people who watch the EPL will pay attention now) and adopt a terrible logo.
See, it’s in the shape of Ohio’s flag, one of the most iconic symbols in the world that is synonymous with soccer globally.