Real Madrid has reportedly inked a massive new €1.1 billion (£946m/$1.2bn) sponsorship deal with Adidas.
The German sportswear giant and the Spanish club have been working together since 1998, and Adidas confirmed that a new deal was in place on Wednesday, though the company did not offer up financial details.
The €1.1b figure is expected to be the guaranteedu200b amount picked up by the club and is thought to be the most lucrative kit deal in football history.
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Real Madrid could pick up as much as €u200b152m (£130m/$170m) per year when merchandising is factored in, a massive raise over the €u200b52m on their current deal and well ahead of rivals Barcelona, who are reportedly earning around €u200b85m per year from Nike.