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'Keep it fresh' - Instagram guru Mourinho shares his advice for social media success

Jose Mourinho has opened up on his newfound success as an Instagram star, with the Tottenham boss offering some advice out on how to keep it real on the social media platform.

The Portuguese has emerged as something of an unlikely influencer in the digital world since his arrival in north London, with the 57-year-old offering an inside glimpse of his regime previously only speculated at by fans.

Having previously deleted the app during his time at Manchester United, Mourinho has since revived it and helped build a 1.1 million-strong audience, assisted by a striking emoji game amongst other things.