Fame is a purely subjective concept, right?
For example, there could be an actor (let's just say Don Cheadle, because Don Cheadle is the man) that I think is famous, but some other random person may have never even heard of.
ESPN is trying to turn fame into a scientifically proven method. Their director of sports analytics has devised a formula that scours all avenues to assess an athlete's fame around the world. He's compiled all of this data into a Top 100 list of most famous athletes in the world. The first ever ESPN World Fame 100 rankings are now out and feature a total of 17 soccer players from across the globe.