The 33-year-old Argentine superstar becomes the third footballer after Sergio Ramos and Marcelo to sign a pact with the King of Beers
Budweiser have announced a long-term partnership with football icon Lionel Messi. Admired by fans and respected by rivals, the King of Beers is celebrating his journey to the pinnacle of global football, defined by his commitment and relentless determination to both his teammates and craft.
To introduce the collaboration, Budweiser released “They Say”, a provocative film designed to inspire fans to never give up on greatness by highlighting Messi’s journey of self-belief as he heads into his 20th professional season.