Back to the United States Women Newsfeed

Black History Month: Puma highlights the beauty of African soccer

In 2010, the World Cup was coming to South Africa, and the world was ready to focus on the entire continent as it prepared to host its first tournament. Africa was ready, and in a brilliant promotion, Puma rolled out a series of commercials geared to excite the world about coming to Africa for the World Cup. Puma was the jersey supplier for 4 of the African nations that were competing in the World Cup: Algeria, Cameroon, Ghana, and the Ivory Coast. The first commercial was probably its most famous one, and one that resonated globally:

When I first saw this commercial on YouTube, I probably watched it 100 times in a row.