The Travelers Companies have turned to a comic book hero to send a new message about the growing danger of distracted driving.
The new comic, “Zaadii: The Legend of Z-Hawk,” was commissioned by Travelers to honor the life of 3-year-old, Zaadii Tso. Zaadii, a Navajo boy from Arizona, passed away in 2015 after he was killed by a distracted driver. Zaadii’s mother and sister survived the crash, which happened when the three of them were crossing a street.
“We wanted an approach that didn’t use scare tactics, that really honored the victims of distracted driving and we met with several families over the course of a couple of years and talked to them about their loved ones that were killed by a distracted driver," said John Morris, a senior vice president with Travelers.