UConn freshman Azzi Fudd has joined Steph Curry’s SC30 Inc. brand as part of a wide-ranging name, image and likeness deal, according to the Associated Press. It’s not just a sponsorship — the Golden State Warriors star will personally mentor Fudd, and his organization will also provide her with “professional services and growth opportunities” for her own brand, AZ35.
“Azzi Fudd is the best choice to start a brand relationship like this because she is the next face of women’s basketball and has been a part of SC30 Inc. and the Curry Brand family since she was an invitee to the All-American Camp,” Curry said.