Sports Business Journal reports that USC is considering selling the naming rights to the LA Memorial Coliseum.
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Setting aside for the moment the question of why a private institution sitting on a $6 billion endowment needs to sell the naming rights to a world-famous, historical stadium built by and currently named for the city of Los Angeles, we at Go Joe Bruin thought we could at least help our neighbors out by suggesting sponsors that represent the culture and history of USC football.
Our list of suggestions (click through the links to see the references):
- Southwest Airlines Los Angeles Memorial Coliseum – for when you want to get away.