For the first time in its 95-year history, the field at the Rose Bowl has a name.
Thanks to a $10 million donation from prominent UCLA alum Tod Spieker and his family, the playing surface will be called Spieker Field at the Rose Bowl for at least the next 25 years, it was announced Tuesday. The financial contribution kicks off a fundraising campaign that hopes to raise $40 million in the next five years leading up to the stadium's 100th birthday in 2022.
Representatives for the Rose Bowl are wary about treading too deeply into the naming rights world and prefer to refer to field's name as a donor recognition.