LaVar Ball, father of former UCLA Basketball player Lonzo Ball, is trying to make a name for himself in many areas, which is a great plan for a businessman, because promoting yourself is the way to get noticed. The problem is, he is doing it by shaming people and showing bad sportsmanship when things do not go his way, which is not a good look.
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Among his many ventures, Ball has taken up coaching an AAU team, which is self-righteously named, Big Baller Brand, and he is being just as loud making just as much noise in that circuit as he has in the high school, college and now pro basketball ranks.