Earlier kickoffs and more viewership.
That was supposed to be part of the appeal when UCLA stunned the world of college athletics by abandoning nearly a century’s worth of tradition and moving to the Big Ten.
It didn’t take long for that narrative to die.
Four games into their debut season in a coast-to-coast conference, the Bruins will play their latest game on the West Coast in more than three decades.
UCLA’s game against No. 8 Oregon on Saturday at the Rose Bowl is slated for an 8 p.m. PDT kickoff, the Bruins’ latest on the West Coast since they shook off the same bedtime start to beat Washington State in Pullman on Sept.