The expletives and biting one-liners that Eric Bieniemy unleashes on a football field never cut as deep as the internal dialogue.
If anyone is to blame for what goes wrong, it’s UCLA’s offensive coordinator, and he’s not afraid to let himself hear it.
“You’ve got to understand, I go back and kick myself in the ass — man, ‘Why’d I call this play? Why did I do that? E.B., what are you doing?’” Bieniemy told The Times on Wednesday with a hearty chuckle.
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“Just like I’m hard on them, I’m even harder on myself because it’s my job to make sure that I’m giving them the best opportunity.