Back to the UCLA Bruins Newsfeed

Column: Why did UCLA keep Chip Kelly? Martin Jarmond has no good answer

Related Topics: Chip Kelly, UCLA

Another mediocre UCLA football season sadly devoid of surprises has finally produced one.

They didn’t fire Coach Chip Kelly.

What? Wait! Why not?

What on earth is athletic director Martin Jarmond’s definition of UCLA football success?

“We want to compete at the highest level and graduate student athletes at the highest level, recruit and develop young people that are great representatives of UCLA, that’s the goal,” said Jarmond. “If you look at our football program, we have great young men in our program, Chip has created a strong and phenomenal culture, it shows when we have so many guys that return and want to go for their masters degrees … the culture is very strong and the young men that come out of UCLA, out of this program, are great representatives, that’s important.