According to U.S. Dept. of Education figures, UCLA topped all Big Ten schools by receiving $692 million in donations from 2022-23.
But that zeal for lavishing cash did not carry over to the school’s athletic department, which ranked fourth from the bottom of the conference with just $16 million in donations over the same period.
Like a quarterback calling an audible, Chase Griffin wants to change those financial fortunes for his Bruins teammates.
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“Our No. 1 goal,” said the backup quarterback who has long been a star in the name, image and likeness space, “is to make UCLA football the best team in the Big Ten.