UCLA’s football team is making a massive midseason change as part of a reboot of the athletic department’s name, image and likeness endeavors.
Bruins for Life, a new NIL arm established to focus solely on football, will join Champion of Westwood and Men of Westwood as one of the school’s NIL branches.
“This structure gives us more clarity and makes it easier for people that want to support our student-athletes to do it,” UCLA athletic director Martin Jarmond told The Times. “You really need a more singular, specialized focus when it comes to raising money for football and men’s and women’s basketball.