For the first time in more than three decades, UCLA football fans will be able to toast the team’s success at the Rose Bowl.
The school’s athletic department announced Thursday alcohol sales will resume throughout its storied home stadium this season for the first time since 1989.
The change in policy is designed to enhance the fan experience while keeping the school competitive in the college football marketplace, according to one person close to the situation not authorized to disclose the information publicly before the formal announcement.
More than half of the Football Bowl Championship schools sell alcohol throughout their stadiums, including six other Pac-12 Conference schools — Arizona, Arizona State, California, Colorado, Oregon and Oregon State.