UCLA athletic director Martin Jarmond, who shepherded the school’s revolutionary move to the Big Ten Conference amid a time of unprecedented change in college athletics, has received a three-year contract extension through 2029.
Among other achievements, Jarmond helped the Bruins land a new apparel contract with Jordan Brand and Nike after Under Armour abandoned its commitment to a record-setting deal with the school and has positioned UCLA’s 25 varsity sports to compete in the evolving name, image and likeness space with several initiatives.
But Jarmond’s biggest move was unquestionably pushing the school’s transition from the Pac-12 to the Big Ten as part of its efforts to remain a major player in college sports.