If the Ball family are looking for a shoe endorsement from the big three, they will have to look elsewhere.
Adidas, Nike and Under Armour are not interested in an endorsement deal with top NBA draft prospect Lonzo Ball. This would be a first in which a shoe endorsement has stepped away from a potential top NBA draft pick months before the draft.
Ball’s father, LaVar, confirmed to ESPN that the three shoe and apparel companies informed him that they were not interested in doing a deal with his son. LaVar had insisted that the companies license his Big Baller Brand from him and had also showed a shoe prototype that he hoped would be Lonzo’s first shoe.