By Ben Bolch
Staff Writer Follow
May 19, 2025 4 AM PT
- UCLA’s athletic department is dealing with a significant financial deficit and is implementing changes to increase revenue and improve the fan experience.
- Daniel Cruz, a former Disney executive, is spearheading efforts to modernize ticketing and create premium seating and lounge areas at Pauley Pavilion and the Rose Bowl.
- UCLA is making changes to its marketing and fan engagement strategies.
Solving UCLA’s deepening athletic department financial crisis might require a Disneyesque plot twist, so why not let a Disney guy take a crack?