Fast-food chains. Clothing brands. Trading cards. Even professional sports teams. These are just some of the flashy genres of companies which college athletes across the country have signed deals with since name, image and likeness laws went into effect July 1.
But how about a financial institution? While UCF quarterback Dillon Gabriel has already launched his own brand and partnered with Rock ‘Em Socks, the junior’s latest NIL partnership comes in the form of Addition Financial, a credit union based in Central Florida who approached him about a deal, the company’s senior relationship manager Valerie Moses told the Orlando Sentinel in a phone interview.