The Jets-Giants "rivalry" is pushed by the media to placate fans
FLORHAM PARK, NJ - There is a real and active rivalry involving the Jets and the Giants, just not between the players. Sure, this game has a little more to it for the players than other non-division games but the players really don't care about any perceived rivalry.
The "rivalry" between the actual players and coaching staff is a media creation that is brought up once every four years. The media does this, like they do everything, to drum up the hype and get web clicks and the fans buy into it every single time.