TROY, Alabama – Troy Athletics made a statement to its current and future student-athletes Tuesday with the announcement of a partnership with world-renowned branding specialist Jeremy Darlow. The newfound partnership will assist Troy student-athletes build a personal brand that transcends sports.
"We're extremely excited about this collaborative partnership with best-selling author Jeremy Darlow," Director of Athletics Brent Jones said. "This program is uniquely tailored to provide up-to-date and cutting-edge information to better prepare our student-athletes, staff and coaches for future success. I have known Jeremy since his first book, Brands Win Championships, and I greatly appreciate our relationship and his expertise in this field.