TROY, Ala. – Troy Athletics and The Brandr Group (TBG) have established a group licensing agreement for student-athletes across all the Trojans' 16 athletic programs. This partnership creates new opportunities for Troy University's student-athletes to profit off their Name, Image and Likeness (NIL) using the school's official trademarks and logos.
"We're excited to announce this dynamic partnership with The Brandr Group to propel our student-athletes forward in the NIL marketplace," Troy Director of Athletics Brent Jones said. "While we have already implemented many great initiatives behind the scenes for our student-athletes when it comes to NIL, this is the first of several exciting new opportunities that we are announcing in the coming days for our student-athletes when it comes to helping them reach their full NIL potential.