Kennedy Roy
Staff Writer
College sports is a multibillion-dollar business. The NCAA generated $1.1 billion in 2017, according to .
How much of that $1.1 billion is the star player who is selling out arenas and who the school is selling merchandise with their likeness getting back? NONE. The NCAA states that 90% of revenue generated through games played by student-athletes goes into the services, programs, or distribution opportunities that directly aid the conferences and schools.
But the student-athletes are left with zero compensation aside from equipment access, medical care, scholarships and travel support for their participation.