The old adage 'the show must go on' is never truer than when TV and commercial rights are being considered.
In those cases, players, clubs and even a global pandemic are very much secondary in the thoughts of governing bodies like UEFA.
It's still hard to reconcile the fact that Denmark's stricken players were ordered to play or forfeit their Euro 2020 game against Finland the same day their team-mate and friend Christian Eriksen collapsed and nearly lost his life.
Now the same kind of blinkered thinking by UEFA is threatening to turn Tottenham's Europa Conference game against Rennes into a farce.