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Transfer window principles: Seven things to remember in January

The transfer window reopens on Jan. 1 and to judge by what we're hearing from clubs and agents, the twin forces of COVID-19 and bad contracts will dominate. The former because the global pandemic has left clubs short of immediate cash (zero or few spectators in the stands, rebates on TV money) and mid-term revenue (less money in the pockets of sponsors and fans, which translates into less cash from broadcasters). The latter because the impact of paying somebody far more than they're actually contributing weighs heavier when there's less money coming in. (In fact, they were less of an issue pre-pandemic where, at some clubs, revenue was growing by 10 percent or more every year.