Freely flowing alcohol and the acoustics of U2 are part of Tottenham Hotspur's plans to learn from the mistakes of rivals Arsenal and West Ham by ensuring the atmosphere at their new stadium is the best in the Premier League.
Arsenal fans have complained that Emirates Stadium, opened in 2006, is too quiet and sanitised, while a struggle to generate atmosphere has been among West Ham's many teething problems at the London Stadium.
Spurs, though, hope that the design of their new home, particularly the proximity of the supporters to the pitch, will ensure the £750 million stadium does not face similar criticism when it opens for the start of the 2018-19 season.