Tottenham Hotspur have held talks with Uber about a naming-rights package for the club's new stadium but a deal with the taxi giant remains unlikely, according to Squawka.
The website claims talks between Tottenham and Uber over a £20 million-a-year deal began in July, but there is also strong interest from financial institutions, communications companies and airlines, making an agreement unlikely at this stage.
Spurs reportedly hope to agree a package worth £20-25m for between six and 15 years for the new stadium, which is under construction next to White Hart Lane.
The new 61,000-seater venue is due to be ready for the start of the 2018-19 season and will cost in the region of £400m.