Mauricio Pochettino claimed football was all about tricking your opponent as he tumbled over in defence of Dele Alli.
Danny Blanchflower said it was about 'glory', 'doing things in style' and with a 'flourish' and Tottenham play a crackly old recording of these evocative words from their former captain before each home game.
Sometimes, though, it all seems so much simpler than that. Football, first and foremost, is about goals. And a bit of luck.
Harry Kane grabbed a late equaliser in Newport to save Pochettino's team from suffering one of the biggest FA Cup shocks of all time in the mud at Rodney Parade.