Once upon a time Tamworth was a place arguably best known for its motorway service station, its pigs, its artificial ski slope, being the birthplace of a former Prime Minister and somewhere you pass through on the railway.
It finally took a dream FA Cup third-round tie with eight-time former winners Tottenham Hotspur to change all that.
No more talk about Tamworth Pigs, Sir Robert Peel and the Snowdome.
No matter how Sunday lunchtime's tie with Spurs turns out on their all-weather pitch at The Lamb, Tamworth boss Andy Peaks says: "We're part of the town's history now.