LONDON -- There was a point on Monday, as a Dominos pizza truck parked up next to Craven Cottage in the build-up to the game, when it became clear Chelsea's woeful form in front of goal was beginning to transform from a persistent narrative to a point of ridicule.
Dominos, in a clear (albeit potentially factual) publicity stunt, had a digital billboard showing how many pizzas they had sold in the five weeks since Chelsea last scored a Premier League goal. It was nearly 10 million and counting. It was humorous -- and for rival fans a bit of schadenfreude -- but more traditional stats about Chelsea's goal drought make for more grim reading.